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全球化背景下中国品牌原型化战略研究 被引量:8

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摘要 本文试图从品牌原型的内涵、作用机制、模型建构,全球化背景下中国品牌原型化战略及其理论与实践意义3个部分说明在全球化背景下,企业如何通过品牌原型理论进行品牌管理,从而打造出享誉国内外的强大品牌。
出处 《管理世界》 CSSCI 北大核心 2016年第4期182-183,共2页 Journal of Management World
基金 国家自科基金(71532011)的阶段性成果
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