“全媒体”视角下高校校园舆论环境现状及应对策略

On the Status of Public Opinion on Campus and Related Coping Strategies from the All-media Perspective

随着"全媒体"时代的到来,鱼龙混杂的各类媒体信息对校园舆论环境产生了极大的影响,校园舆论传播速度更加迅速,可控性下降,舆论发布主体多元化,舆论监督主体日益普遍化、大众化。大学生思想更加多元化,思想表达更加自由化,很容易引起思想混乱和误导,不利于大学生正确世界观和价值观的形成。高校要加强对"全媒体"内涵的认知,积极构建有效的媒体管理体制,充分运用多种媒体渠道,抢占校园舆论控制的主阵地,营造良好的育人氛围。

with the coming of All-media era has come, various types of media information has caused great impact on public opinion on campus. The All-media era helps college students gain more multiple thoughts and more ways to express themselves, which is easy to confuse or mislead the students and not good to build up a correct outlook on the world and values. The media itself becomes multiple, and supervision by public becomes more universal and more common. Hence, the university administrators should pay more attention, actively constructing an effective media management system, making full use of various media, seizing main position of the campus media to create a good environment for education.