基于网络文本的文化创意产业园与旅游业融合效果研究——以深圳大芬油画村为例

Research on Effect of Convergence Between Creative Industry Park and Tourism Based on Network Text——A Case Study of Shenzhen Dafen Oil Painting Village

以深圳大芬油画村为案例地,基于游客网络评论文本数据,运用内容分析法,研究文化创意产业园与旅游业的融合效果。结果表明,文化创意旅游对很多游客都具有一定的吸引力,游客偏好的文化创意旅游吸引物主要包括艺术产品、艺术氛围、艺术展览和艺术休闲;游客在文化创意产业园的旅游活动以观光休闲、购物旅游和学习参观三种旅游活动类型为主;旅游环境、交通便捷程度、景观创意度、旅游商品购物和旅游基础设施是游客最关注的五大文化创意旅游体验要素;游客对文化创意旅游高度认可,但商业化气息重、艺术产品文化创意不足等是文化创意产业园在旅游发展中面临的共同性问题。据此,提出促进文化创意产业园与旅游业深度融合的系列建议。

Taking Shenzhen Dafen Oil Painting Village as an example, this paper researched on the effect of convergence between creative industry park and tourism. For this purpose, the tourists＇ written reviews of experience interacting with Dafen Oil Painting Village were collected and analyzed using content analysis technology. The results showed that the creative tourism had a certain appeal for many tourists, and the creative tourism attractions that tourists liked includedoil art products, artistic atmosphere, oil art exhibition and art leisure area. Sightseeing and leisure, shopping tours and study trips were the main activities. What＇ s more, tourism environment, transportation convenience, creative landscapes, tourism shopping and tourism infrastructure were the top concern for tourists. Overall, tourists made high - level endorsement of cultural and creative tourism. With the fast development of cultural and creative tourism, the problems of heavy commercialized atmosphere and inadequate creative cultural production seriously influenced the sustainable development of creative industry park. According to the researching results, this paper suggested some implications for further development of cultural and creative tourism.