公共电子阅览室社会化合作的演化博弈分析与启示

Evolutionary Game Analysis and Enlightenment of Social Cooperation in Public Electronic Reading Room

在公共文化服务社会化合作中,公共文化机构与市场企业主体之间必然是通过多次沟通、反复磨合、取得成功或经历失败后才能达到一种稳定的博弈均衡。文章应用演化博弈模型,对公共电子阅览室社会化合作的主要影响因素进行分析,以寻求公共文化机构与互联网上网服务企业达成良性互动、合作共赢的治理对策。

In the social cooperation of public cultural service, the public cultural institutions and market business entities must be achieved a stable game strategy by means of multiple communication, repeated running, success or failure. In this paper, we use the evolutionary game model to analyze the main influencing factors of the social cooperation of public electronic reading room, in order to seek public cultural institutions and Internet service enterprises in a positive interaction, cooperation and win-win governance strategy.