从网络搜索看我国“图书馆”的社会关注及趋势——以百度指数为例

The Social Attention and Trend of the “Library” in Our Country from the Perspective of Internet Searching —— Taking Baidu Index as an Example

文章以"百度指数"为工具,以"图书馆"为关键词,以用户关注和媒体关注为两个视角,从搜索指数、相关热门搜索、媒体指数、新闻头条等维度统计分析我国公众对"图书馆"及其相关事物的社会关注及趋势,据此探讨了图书馆在社会形象构建、图书馆营销与公共关系、基层图书馆关注度提升等方面的策略。

Taking Baidu Index as the tool and ＂library＂ as the keyword, from the two perspectives of users＇ attention and media attention, this paper statistically analyzed the searching index, related top searching words, media index and top news of ＂library＂ and its tendency. Accordingly, this paper discussed the strategies of library in the aspects of social image construction, library marketing and public relations, grass roots library＇ attention improvement and so on.