基于酒文化的中国酒都仁怀旅游发展策略

Development Strategies of Liquor-Culture-Oriented Tourism in Renhuai

中国酒都仁怀拥有发展酒文化旅游的资源优势,酒文化旅游也有一定的基础。分析仁怀发展酒文化旅游的资源禀赋及所存在的问题,提出相应的对策。仁怀旅游业的发展必须以酒文化为核心,整合各种旅游资源,多策略组合运用,构筑酒文化旅游发展体系,以期起到促进旅游业发展和产业转型升级、助推地方经济社会进步的作用。

Renhuai, liquor capital of China, is in possession of rich resources for the development of liquor-culture-oriented tourism. In this paper, the advantages and the problems in the development of liquor- culture- oriented tourism in Renhuai were analyzed. The tourism development in Renhuai should integrate various tourism resources and further construct liquor-culture-centered tourism system to promote tourism development and industrial upgrading and transformation and to propel local economic and social progress.