虚拟社区信息运动及其规律研究

Research on the Virtual Community Information Movement and Its Law

[目的 /意义]通过对虚拟社区信息运动的概念、内涵和特点进行系统剖析,把握虚拟社区信息运动规律,为虚拟社区实现信息运动的有序性、有用性、协调性和信息增值提供方法依据。[方法 /过程]运用物理学、信息传播学、管理学和社会学的相关理论,从虚拟社区的信息和用户两方面对虚拟社区信息运动方式、属性特征和运动规律进行深入研究。[结果 /结论]结果表明虚拟社区信息运动规律分为两个层次,这两个层次相互补充和融合有利于实现对信息运动的实时监控、及时疏导和有效管理,提升虚拟社区信息运动的效率,促进虚拟社区信息增值和实现虚拟社区的可持续发展。

[Purpose/significance ] This paper aims to systematically study the information motion concept, the char- acteristics and the connotation of the virtual community information movement, which is beneficial to grasp its law, en- hance the order and efficiency of the virtual community information movement and realize its added value. [ Method/ process ] Using the theory of physics, information communication, management and sociology to study the two sides of the virtual community from the perspective of information and users, we revealed the mode and attributes of the virtual community information movement and its basic rules. [ Result/conclusion] It shows that the information movement in the virtual community has its law and it is helpful to guide and control the information movement of the virtual community. It also can promote the sustainable development of the virtual community realize its added value.