大数据时代下中国社会调查的科学新观

Social science research in China social surveys under the big data revolution

大数据已经成为这个时代的显著特征,大数据的发展为入户调查数据带来了极大的冲击和挑战。在这种情况下,社会调查需要有新的基于中国古老智慧的管理理论,并且把大数据和云计算等都纳入社会调查系统,使其成为社会调查运作系统的有机构成部分。利用大数据分析技术,对社会调查过程中的行为数据进行分析和利用,可以大大提高社会调查的精准度,有效实施社会关系的精准管理。最后,对于大数据和调查数据的未来发展提出了几点看法。

Big data has become a significant feature of this age. The development of big data brings great impact and challenge to social surveys. To face the challenge, a new management theory based on China＇s traditional wisdom of social surveys is needed. Big data and cloud computing should become the constituent parts of total survey management system. The big data analytics can give insights of paradata, which can improve the accuracy of social surveys significantly and implementation of precise management of social relations. Finally, some views on the future development of big data and survey data were proposed.