云服务平台预测信息分享对制造商渠道策略的影响

Effects of Cloud Service Platform Forecasting Information Sharing on Channel Strategies of the Manufacturer

对比不同模式下供应链成员收益,研究预测信息分享对制造商和平台企业预期利润的影响,设计了能够使平台企业愿意分享预测信息的激励机制,使制造商和平台企业的期望利润均大于不分享的情况,并给出了制造商最优渠道策略。

In order to study the effects of cloud service platform forecasting information sharing on channel strategies, firstly, the decision model is established under the conditions of traditional direct channel, and then the optimal price and the opti- mal expected profit are obtained in this paper. Secondly, the effects of cloud service platform information sharing on the manufacturer and the platform enterprise are analyzed under the conditions of additional platform channel besides the tradi- tional direct channel. Then, the incentive mechanism is designed to make the platform enterprise be willing to share infor- mation, which makes the expected profits of both manufacturer and platform enterprise increase significantly. Finally, com- paring the traditional direct model with the two-channel strategies, it get the optimal channel strategy.