传媒类高校微信平台信息内容受众偏好分析——以中国传媒大学微信平台为例

Audience Preference for Information Content of Media Universities WeChat Platform——Taking Communication University of China WeChat Platform as an Example

微信作为当下国内发展最为迅速的社交媒体,已被各类组织广泛应用,在高校组织中更为明显。然而,各类微信平台推送的信息内容质量参差不齐。本文以传媒类高校微信平台信息内容受众偏好为研究对象,采用实地调研法,对调查问卷收集到的数据进行定性和定量分析。研究得出,传媒类高校微信平台信息内容受众偏好主要是:校园生活、新闻资讯、学术学习。最后,通过建立多元线性回归模型,对结论进行检验。为传媒类高校微信优化管理,提供依据。

WeChat as the current domestic development of the most rapid social media has been widely used in various organizations and in the organization of universities more obvious.Then,the quality of information content of various types of WeChat platform push is uneven.This paper takes the Media University WeChat Platform information content audience preference as the research object and Using field research method.Qualitative and quantitative analysis of the data collected from the questionnaire and the study concluded that the main audience preference for information content of media universities WeChat Platform are the campus life,news and Academic learning.Finally,through the establishment of multiple linear regression model to the conclusion of the test.For the media university WeChat optimization management to provide the reference.