摘要
目的研究当下花生品牌的模式和运行机制,根据高莞镇花生产业发展的实际需要,探索出一套全新的设计创新管理模式。方法以服务设计的基本原理为基础,研究有关品牌构建的文献资料,归纳品牌的构建程序。结论构建高莞镇的花生品牌符合社会发展要求,能引导更多品牌走上可持续发展道路。
It studies model and operational mechanism of the current peanut brand.Then according to the actual needs of Gaoguan town peanut industry,it explores a set of complete new design innovative management model.Based on the basic principles of service design,it studies the relevant literature of brand building and induces the bulding process of brand.Gaoguan town peanut brand is built to meet the requirements of social development and lead more brand on the road of the sustainable development.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第8期52-54,共3页
Packaging Engineering
基金
广东省科技计划项目(2013B040500006
2015A020224003)
关键词
服务设计
花生产业
品牌构建
高莞镇
设计创新
service design
peanut industry
brand building
Gaoguan town
design innovation
