基于用户体验的火车票票面信息改良设计

Improved Design of the Train Ticket Information Based on User Experience

目的从用户体验的角度对火车票票面信息进行设计改良。方法首先,分析中国铁路客票在票面信息的设计中存在的问题;进而,根据国家铁路局对与火车票票面信息的相关规定,对现有火车票票面信息进行梳理和分类,针对不同类型的信息,结合火车票的使用场景、汉语阅读习惯、视觉层级、版面布局等因素重新设计票面信息的整体用户体验;最后,运用可用性测试中的常用实验方式,结合眼动追踪和用户访谈的方法验证设计结果的有效性。结果实验结果显示,改进后的设计使被测用户在不同测试场景、不同时间限定的情况下,对票面重要信息的辨识率由37%提升到了62%。用户访谈的结果也同样验证了用户体验的提升。结论真正站在用户的角度思考,在满足可用性的前提下,仍然能够发现改良设计的可能性,为用户带来更好的体验。

The train ticket information design is improved from the perspective of user experience. At first,it analyzes the existing problems in China′s train tickets information.Then,it sorts out and classifies the information on the ticket according to related regulations.According to different types of information,combined with the use of the train ticket scenario,Chinese reading habits,visual hierarchy and layout form,redesign the interface overall user experience. Finally,using common test methods in usability testing,combined with the method of eye tracking and user interviews,it verifies the validity of the design results.The experimental results show that the improved design allows the user to be tested in different test scenarios and condition of time limit that the important information of train ticket recognition rate increase from 37% to62%.User interviews results also verify the improving of user experience.Truly stand in the user′s perspective,so that we can both meet the requirements of usability and be able to find the possibility of improving design,bring a better experience for the user.