敖鲁古雅驯鹿文化旅游开发研究

Study on the Tourism Development of Aoluguya Reindeer Cultural

在迁移的过程中,敖鲁古雅鄂温克族形成和完整地保留了最具民族特色与最富有旅游开发价值的驯鹿文化;运用SWOT分析法,从敖鲁古雅驯鹿文化旅游开发的优势、劣势、机遇、挑战等四个方面进行了分析,在此基础上提出了合理的开发对策,以期更好地满足旅游者多层次的消费需求并实现敖鲁古雅驯鹿文化的保护与传承。

In the process of migration, Aoluguya Ewenki form and retain the reindeer culture which is the most national characteristics and the richest value of tourism development. Though the way of SWOT, analyzed from the advantages and disadvantages, opportunities and challenges four aspects of tourism development of Aoluguya reindeer culture. On this basis, puts forward the reasonable tourism development strategy, of Aoluguya reindeer culture,in order to better meet the needs of tourists and enab the protection and inheritance of Aoluguya reindeer culture.