摘要
随着全民体育事业的不断发展,我国的体育电视产业的发展也越来越迅速,不仅在电视传媒中有越来越多的体育节目,网络上、自媒体上也加大了对体育事业的报道。体育电视产业的发展推动了我国体育热点传播效益的提升。文章对我国体育电视产业的发展现状进行分析和探讨,并且对未来的发展趋势进行叙述,旨在促进体育电视产业的深入发展。
With the constant development of national sports undertakings,Chinese sports TV industry is also developing more and more quickly. Not only in TV media,there are more and more sports programs; internet and we media also increase the coverage of sports undertakings. The development of sports TV industry promotes the transmission efficiency of sports hot in China. The article carries out analysis and discussion on the development status quo of sports TV industry in China and describes future development trend with the intention to promote further development of sports TV industry.
出处
《体育科技文献通报》
2016年第5期103-104,共2页
Bulletin of Sport Science & Technology
关键词
体育电视产业
现状
发展策略
sports TV industry
status quo
development strategy
