我国零售业竞争取胜的法宝——核心竞争力分析

The Talisman of Chain Retailing——Analysis of the Core of Competence

核心竞争力是企业竞争的基础 ,一个没有核心竞争力的企业 ,也就不存在真实的竞争力。在我国零售业呈现出内外资企业并行发展、竞争激烈、适者生存的今天 ,零售企业如何通过提升核心竞争力 ,寻求生存发展的空间 ,是摆在零售企业经营者面前的一个重要课题。

The core cempetence is the base of the enterprise's comptetence.If there is no core compentence in one enterprise,its compentence is not a actual compentce,not a effe-ctive compentence.How to improve its core compentence and seek its developping space is a heveay task for the retailing sellors at this time when there are more and more overseas and native retail sellings and the competition of them are becoming much more severely.