“公共关系学”教学模式改革探析

Analysis on the Teaching Mode Reform of "Public Relations"

"公共关系学"是一门理论与实践紧密结合的课程,教学效果好坏很大程度上取决于学生的学习主动性。传统的教学模式已经不能适应各方面的需求,通过课堂内外密切结合的教学模式改革,激发学生学习的积极性主动性。教师课堂内外的控制是提高教学效果的关键环节。

＂Public Relations＂ is a course with a close integration of theory and practice, so its teaching effect depends largely on the students＇ learning initiative. The traditional teaching mode can no longer adapt to the demands in all aspects, so the teacher should closely combine in-class and off-class learning, in order to motivate students＇ learning initiative. It is evident that the teacher＇s in-class and off-class control is the key to improving the teaching effect.