新媒体时代背景下民办高校公关信息传播的思考

Pondering on Public Relations Information Dissemination of Private Colleges under the Background of the New Media Era

在信息化、市场化迅速发展的今天,民办高校与社会组织及各类公众的联系日渐紧密,如何通过公关信息传播管理、塑造民办高校良好的社会形象,进而赢得招生量和市场就业份额的增加是一个必须直面并重视的问题。本文从公关信息传播对民办高校发展的重要意义着手,结合新媒体的时代背景具体分析民办高校在不同发展时期公关信息输出传播的不同特点,并提出新媒体时代背景下强化民办高校信息传播水平的几点建议。

In today＇s rapid development of information technology and marketization, private colleges have developed a closer relationship with various social organizations, so they should establish a good social status through the dissemination and management of public relations information, so as to enroll more students and improve graduates＇ employment. Starting from the importance of public relations information dissemination for the development of private colleges, and combined with the background of the new media era, this paper specifies the characteristics of public relations information dissemination in different periods of private colleges, and proposes several suggestions on enhancing the level of public relations information dissemination of private colleges under the background of the new media era.