基于RMP分析的桂林佛教文化资源旅游开发研究

Exploitation of the Tourist Resources of Buddhist Culture in Guilin Based on RMP Analysis

运用昂普(RMP)分析模式,从资源(Resource)特征、市场(Market)需求和产品(Product)开发三个层面,对桂林佛教文化资源的开发利用进行深入剖析,并据此提出:深挖文化内涵,打造佛教文化旅游核心竞争力;突出资源特色,加强佛教文化旅游整合开发;完善旅游配备设施,提高佛教文化旅游服务水平;加大宣传力度,扩大佛教文化旅游知名度等促进桂林佛教文化资源旅游开发的对策建议。

This paper uses RMP analysis mode to analyze the exploration of the tourist resources of Buddhist culture in Guilin from the resource feature, the market demand and the product development. Based on the above, this paper also puts forward some suggestions, such as delving into the rich cultural connotations, building the core competitiveness of Buddhist Cultural tourism, highlighting the characteristics, enhancing the development of Buddhist cultural tourism, perfecting infrastructure, improving the level of tourism services of Buddhist cultural tourism, increasing the impact and momentum of propaganda, enlarging the popularity of Buddhist cultural tourism and so on, to promote the exploration of the tourist resources of Buddhist culture in Guilin.