论体验消费与动漫文本的内容生产——以“喜羊羊大电影”为例

On Experiential Consumption and Content Production of Animation Text ——Taking “Pleasant Goat Movie” as Example

动漫文本的内容生产是动漫产业的核心命题。在消费社会背景下,消费主义对动漫产品的内容生产具有深刻影响。"喜羊羊大电影"动漫文本重视营造空间、情感和意义体验,以此提高内容生产能力,获得了市场认同和社会认同。

Content production of animation text is the core proposition of the animation industry. In the consumer society, consumerism has extensive and profound inl uence on the production of animation. Animation text emphasizes the experience of space, emotion and meaning in order to improve the capacity of animation film production and gain the market identity and social identity.