高职营销类专业多途径项目化教学的实践探索

An Investigation into the Practice in Project-based Teaching through Multiple Pathways for Vocational Marketing Major

高职院校营销类专业学生培养,应将多途径项目化教学与社会服务实践相融合,综合考虑目标、过程、应用、评估等方面,并与社会服务实践进行融合,最终达成社会服务能力建设、高职院校人才培养目标。

The cultivation of students majored in Marketing in higher vocational colleges shall integrate multi-approach project based teaching with practice in social service,and take the target,process,application,assessment,etc.,into account comprehensively and adapt to social service practice,so as to achieve the goal of the construction of social service ability and the goal of higher vocational education.