1Arndt,S.(1997),“Globalization and the open economy”,North American Journal of Economics and Finance,Vol.8,pp.71-9.
2Boddewyn,J.,Soehl,R.and Picard,J.(1986),“Standardization in international marketing:is Ted Levitt in fact right?”,Business Horizons,Vol.29 No.6,p.69.
3Feenstra,R.and Hanson,G.(1997),“Foreign direct investment and wage inequality:evidence from Mexico’s maquiladoras”,Journal of International Economics,Vol.42,pp.371-93.
4Haig,M.(2003),Brand Failures,Kogan Page,London.
5Helpman,E.(1984),“A simple theory of trade with multinational corporations”,Journal of Political Economy,Vol.92No.3,pp.451-71.