移动互联网时代下高校图书馆学科服务

Academic Libraries' Subject Services in the Mobile Internet Era

文章通过对后互联网营销4C策略分析,利用大数据技术,结合自媒体特点,提出了符合现代学科服务需求的方式,并列举了图书馆学科服务以用户为中心的精准的个性化内容的方法和碎片化渠道的方式,从而使高校学科服务的效率和效果提高。

The services are changed from traditional network to the mobile internet. All industries are changed because of the new media age. There are some problems in domestic academic libraries＇ subject services. The mobile internet era has brought a new way of thinking. In addition to establishing subject services＇ content,their spread forms are also need to be considered. Through the analysis on 4C marketing strategy,using big data technology and combining We the Media,this paper proposed the way that meets the needs of the modern subject services. It illustrates user- centered subject services with personalized content and pieces channels that can improve the efficiency and effectiveness of academic libraries＇ subject services.