基于AHP方法的江西省动漫产业发展策略研究

Research on Development Strategy of Jiangxi's Animation Industry Based on AHP Method

基于AHP方法,创新建立起江西省动漫产业发展水平的评估模型。其总目标层是江西省动漫产业发展水平;准则层是创新性、竞争力、产业链;方案层是政策环境、传播渠道、衍生产品、目标定位、动漫人才、资金投入。通过定量分析得到江西省动漫产业发展的启示是:创新性对于江西省动漫产业的发展至关重要,动漫公司需要重点关注动漫人才和资金的投入力度,政府也应当为促进动漫产业发展提供政策保障。该模型为政府和动漫公司提高动漫产业发展水平提供了新的研究视角。

Based on the AHP method,the development level evaluation model of Jiangxi＇s animation industry was built innovatively.General target layer of the model was the development level of Jiangxi＇s animation industry,rule layer was consist of innovation,competition,industry chain,solution layer was consist of policy environment,spread channel,derivative product,target orientation,animation talent and capital investment. By the quantitative analysis,the revelation of Jiangxi＇s animation industry development was that innovation was critical important to development of Jiangxi＇s animation industry,animation company should pay close attention to animation talent and capital investment,government should provide policy guarantee for promoting development of animation industry.The model provided a new perspective for government and animation company to improve development level of animation industry.