体育消费异化分析及矫正对策

On Sports Consumption Alienation Phenomenon and Correction Strategy

当前体育消费与其他消费一样,产生了盲目攀比、奢侈超前等异化现象。文章从社会学角度,运用异化理论,分析体育消费中的异化表现,并提出矫正的策略,以期更好地为开发体育产业,完善体育消费结构,构建和谐、自由和可持续发展的体育消费模式提供参考与帮助。

At present, there are some alienation phenomena in sports consumption such as the blind competition, luxury, overconsumption and so on. In this paper, based on the theory of alienation, the sports consumption alienation phenomena are analyzed from the perspective of sociology and the correction strategies are put forward, so as to provide a reference for the development of sports industry, the optimization of sports consumption structure and the construction of free, harmonious and sustainable sports consumption pattern.