商品加工后销售行为的商标法规制——对“之宝”案的反思

On Regulation under Trademark Law of Sales of Reprocessed Goods

随着经济发展进入以消费为主导的时代,加工他人使用了注册商标的商品,再进行销售的行为逐渐增多,因此产生的纠纷也倍受关注。当加工行为未实质性改变原商品时,销售加工商品的行为适用商标穷尽原则。当加工行为导致商品实质性改变时,纠纷的本质是加工商品新增利润应如何在商标权人与加工销售者之间分配。基于市场发展的需求,为保障消费者获得更多更好的选择机会,后一种加工后销售的行为不能一律禁止,因为实质性改变商品的加工行为可分为两种,对它们的商标法规制需要维护经营自由、竞争自由与商标权保护之间的平衡。

With consumption becoming the core of economy, more and more people may reprocess others goods with a registered trademark, and then sell these goods. People also play close attention on legal dispute about behavior of sales of reproeessed goods. If original goods isnt changed substantially, sales of reprocessed goods is under the rule Of trademark right exhaustion. When reproeessing behavior has substantially changed original goods, primary cause of dispute is how to distribute the profit from reprocessing behavior between the holders of registered trademark and re-manufacturers. According to demand based on development of market, and in order to providing more chance for consumers to choice, sales of reprocessed goods should not be forbidden uniformly. When original goods has been changed substantially, reprocessing behavior can be divided into two kinds. To regulate them under trademark law, we must consider how to keep balance among free enterprise, free competition and interests of holders of registered trademark.