摘要
文章基于旅游者在线分享行为动机分析和旅游者在线分享行为模型构建,以明孝陵为例,运用结构方程分析发现旅游者出于优质的产品、服务和环境的体验而产生在线分享行为。
The paper taking Ming Xiaoling Mausoleum as a case,analyzes online sharing behavior motivation and establishes online sharing behavior model.The paper analyzes the formation mechanism of digital footprint of tourists＇ consumption share behavior.The paper finds out tourists engaging in electronic word-of-mouth（e WOM）,where the quality of tourism service（product quality,service quality,atmosphere,and price fairness） is the antecedent of e WOM communication.
出处
《江苏科技信息》
2016年第8期66-68,共3页
Jiangsu Science and Technology Information
基金
江苏省高校大学生实践创新训练计划项目
项目名称:智慧旅游背景下旅游APP游客接受行为模型构建与实证研究
项目编号:201513573002Z
