新生代农民工创业意愿及其影响因素研究——以江苏省为例

Research on New-Generation Migrant Workers' Willingness to Self-Employment and Contributory Factors——Taking Jiangsu Province as an Example

新生代农民工自主创业有利于城镇化的健康发展和社会的和谐稳定。为促进新生代农民工自主创业以及提高其自主创业成功率,以新生代农民工自主创业意愿的影响因素为切入点,运用多元线性回归模型进行分析,结果表明:创业认知机会、自我效能感、家人支持、创业榜样、创业资源以及创业目的对新生代农民工的创业意愿的影响具有显著性差异。因此政府出台相应的创业资助政策,利用网络树立创业榜样,企业和社会组织提供创业信息平台能够从一定程度上促进新生代农民工自主创业。

New-generation migrant workers＇ self-employment is conducive to the healthy development of urbanization and social harmony and stability. To encourage them to start their own businesses and improve the success rate of self-employment, this paper analyzes factors that affect their willingness of self-improvement, by using multiple linear regression model. The results show that such factors include entrepreneurship cognitive opportunities, entrepreneurial self-efficacy, family support, entrepreneurial role model, entrepreneurial resources and entrepreneurial purposes. Accordingly, governments can formulate policies to finance them, and set up models by using network. Moreover, enterprises and social organizations provide a platform of business information. All the efforts can improve new-generation migrant workers＇ self-employment.