大数据时代下的企业营销实践

Enterprise Marketing Practice in Big Data Period

大数据时代使得企业可以从用户数据中对用户行为进行分析,进而影响企业的营销策略。通过分析大数据时代的特点以及大数据时代下的用户行为,提出企业如何利用大数据进行精准化营销。

With the rapid development of big data,enterprises are able to identify user behavior by analyzing considerable number of data,which impacts marketing strategies on business a lot. This paper displays how to run marketing more precisely by analyzing the characteristics of big data period as well as user behavior.