摘要
水产品作为营养素含量非常均衡的一种食物,一直备受消费者的喜爱,其繁多的种类也丰富了消费者的选择。在消费者需求的带动下,水产养殖业在各地风生水起。淮安市因其得天独厚的地理位置在水产养殖方面也取得了显著的成效,但养殖结构及供给关系与市场消费者的选择意愿存在什么样的关系?2015年3-4月,对淮安市城市和农村消费者的水产品选择意愿进行了调查,发现淮安水产养殖方面存在的问题并提出相关建议,并通过问卷、走访等形式分析出淮安市水产养殖品种与消费者意愿间的关系以及城市和农村消费者对于水产选择的差异,为淮安水产养殖业提供一个参考。
Aquatic products are popular among the consumers because of their balanced nutrient content.In addition,they have a wide variety so that consumers can have more choices.Driven by the needs of consumers,the aquaculture industry burgeons in Huai＇an.Aquaculture has achieved remarkable results in this aspect as well,but still has some problems to solve;including the market structure and relation of supply and demand as for consumer＇s choice intentions.The investigation was carried on between urban and rural consumers in Huai＇an,and found out the differences or selection criteria between urban and rural consumers on choosing aquatic products during month 3-4,2015.
关键词
消费者
水产品
选择意愿
consumers
aquatic products
choice intention
