解构抑或建构?——新媒体视阈女性形象表征探微

Deconstruction or Construction: the Female Image Characterization Agent under the New Media Sphere

新媒体业已成为人们获取信息、表达诉求的主要途径,日益影响受众的思维模式和审美接受。新媒体视阈形塑的女性新形象呈现出迥异于以往两性关系的性别模态和性别形象符号表征。女性全面地拥有了话语权,得以在新媒体平台"自由自主"地宣扬主体意识与身体语言。亦在身体的自我解放中开拓了审美心理空间,获得了前所未有的性别认同。与此同时,需要冷静反思的是女性在完成对于传统两性关系形象消减的同时,又在"自由自觉"中落入了消费文化与男权主义合谋建构的"陷阱"。透过众声喧哗的话语言说,"新"女性形象隐秘地充当男权主义的欲望客体,荒诞地再次沦为"他者"窘境。故而,女性形象及其受众在两性关系中的"他者"境遇并未因新媒体的出现而发生本真层面的改观。

The new media has become the main way of people to obtain information and express their demands, and increasing- ly affects the audience＇ s thinking mode and aesthetic acceptance. New female image of the new media sphere presents the symbolic representation about the different from past relationships of gender mode and different gender image. Women fully own their voice, and they can be ＂autonomous＂ to promote the subject consciousness and the body language in new media platform. They develop the aesthetic psychological space in the emancipation of the body and get the unprecedented gender identity. At the same time, we need to calmly reflect that female in traditional cuts to the image of the traditional relationship, and fall into the consumption culture with the construction of a conspiracy to male chauvinism ＂trap＂ in the ＂free＂ consciously. Through the cacophony of words, the ＂new＂ female image hiding to act as patriarchal object of desire, once again becomes the awkward situation of ＂the other＂. So, in the rela- tionship of the female image and its audience about ＂the other＂ situation does not occur to be due to the emergence of new media＇ s real change.