日本互联网证券发展特点及路径研究

Research on the Development Characteristics and Paths of Japan's Online Securities Industry

在金融自由化与互联网的共同推动下,日本互联网证券产生并快速发展。随着互联网券商间的竞争不断加剧,行业间并购力度加大,互联网券商更加侧重差异化发展,互联网证券在金融产品设计和营销方面更加贴近大众。日本互联网证券的出现打乱了证券行业固有格局,传统券商亦在不断地调整金融产品结构和业务范围并不断推出新的金融产品和服务。日本互联网证券的迅速发展加快了日本证券行业整体结构的调整,促进了日本证券行业竞争力的整体提升。

Under promotion of the financial liberalization and the internet, Japanese online securities have appeared and developed rapidly. With the intensifying competition among the online securities companies, inter - industry mergers and acquisitions have become trends. Furthermore, online securities companies fo- cused on differentiated development, and placed emphasis on what the public really need in the session of financial product design and marketing. The emergence of of the securities industry, traditional products and business scope, and co online securities disrupted the inherent pattern securities companies also constantly nstantly introduce new financial prod adjust the structure of financial ucts and services. The rapid de- velopment of online securities has intensified the adjustment of the whole structure of Japan＇s securities in- dustry, and promoted the overall competitiveness of Japan＇s securities industry.