《印象大红袍》中武夷山茶文化元素开发现状探究

A Research About Development Situation of Wuyi Tea Culture Element in Impression Dahongpao

《印象大红袍》自开演以来为武夷山旅游业开拓了新的局面,完善了武夷山旅游产品结构,延长了游客的停留时间,增加了当地居民的就业机会,宣传了当地的民俗文化,产生了良好的经济效益、社会效益和文化效益。与此同时,全国各知名景区也在开发属于自己的山水实景演出,实景演出的热潮汹涌而来,而其核心竞争力就是实景演出与地域文化的融合程度。因此,只有使《印象大红袍》与武夷山茶文化元素有机融合才能提高其竞争力。本文旨在通过对《印象大红袍》中武夷山茶文化元素开发现状进行研究的基础上,发现其目前存在的问题,提出改进的建议及措施,使其长盛不衰地屹立于实景演出之林。

Impression Dahongpao brings a new situation to the tourism industry of Wuyi Mount since it began. The performance produces great economic,social and cultural benefits. For example,it improves the tourism industry structure,prolonging the residence time of tourists,increasing the employment opportunities of local residents,disseminating the local folk culture. At the same time,there are many well- known scenic spots develop their own life performance. The life performance is popular,and the core competitive power is the combination degree of life performance and regional culture. Therefore,we should combine the tea culture of Wuyi Mount with the performance in order to improve the competitiveness of Impression Dahongpao. The article aims to do a research about development situation of Wuyi tea culture element in Impression Dahongpao. Based on this,the author would find the existing problems,and then put forward some proposals and measures,hoping that would help the performance to obtain an enduring pomp.