新常态下中国体育产业政策调整研究

Research on Policy Adjustments of Chinese Sports Industry in New Normal

通过文献资料调研、专家访谈、实地考察等研究方法,以新常态推动体育产业政策调整为逻辑基点,探究了我国体育产业政策演变的新趋向。伴随着"中高速、优结构、新动力"新常态形成的新需求,传统体育产业政策凸显的认知理念、制度安排、利益博弈驱动约束,已然成为产业发展的主要桎梏。新常态下,国家体育产业政策加大调整步伐,产业地位更加突出、产业目标更显明确、产业任务更切实际、产业措施更为有力;地方政府紧跟中央要求,政策制定趋于主动,目标定位更加清晰,战略调整步伐加快,执行措施不断完善。"十三五"期间,作为全面实现体育产业政策调整和落实的关键5年,应该以体制改革为抓手、以公平环境为平台、以动态评估为手段,全面推进体育产业实现跨越式发展。

Through using the methods of literature reviews,expert interviews,field visit,this paper,beginning with the logic origin of new normal,makes research on the tendency of sports industry policy.In face of the demands of ‘high speed,optimized structure and new momentum,traditional sports industry has become the main hindrance to its development.According to new normal,our nation policy of sports industry stand the idea of cognition,institution planning,interest gaming,has accelerated its reform,highlighting the role of this industry and making the objections more clearer,tasks more practical and policies more vigorous.Local governments have followed the instructions enacted by central government,activating their participation in the regulations of policies and speeding up the strategic reforms to make the objections clearer and policies better.As the crucial five years for implementing policy adjustment of sports industry in all-round way,the 13^（th） Five-Year Plan Period,focusing on system reform,aim to promote great-leap-forward development of sports industry in a fair environment through the means of dynamic evaluation.