旅游经济强省战略下的旅游创新发展研究——以四川为例

Research on Innovative Development of Tourism under the Strategy of Powerful Province in Tourism Economy——A Case of Sichuan Province

从旅游创新发展对旅游经济强省建设的重要意义出发,通过分析近年四川旅游创新发展的举措和存在的问题,提出加快旅游经济强省建设中旅游创新发展的重点及相关的政策建议。研究表明,在四川加快建设旅游经济强省的过程中,必须重点加强旅游规划与发展理念创新,旅游景区、旅行社及旅游饭店产品与服务创新;为了促进四川旅游创新发展,迫切需要加强旅游创新发展的舆论宣传、加大旅游创新投入力度、加强旅游创新型人才培养、加大旅游创新型企业扶持、加快构建旅游产业协同创新系统。

By analyzing the importance of tourism innovation development to constructing tourism economy powerful province,and the initiatives and problems of tourism innovative development in Sichuan in recent years,this paper puts forward the priorities and relevant policy recommendations of tourism innovation development in constructing tourism economy powerful province.The results show that in the progress of constructing tourism economy powerful province,Sichuan must focus on strengthening the innovation of tourism planning and development ideas,tourist attractions,travel agencies and tourist hotels product or service.While in order to promote the tourism innovation development of Sichuan,it urgently needs to strengthen the propaganda of tourism innovation development,increase tourism innovation investment,strengthen the innovative personnel training,increase to support tourism innovative enterprises,and accelerate constructing the tourism industry collaborative innovation system.