“互联网+”下全新科普模式研究

The New Model of Science Popularization Research Under the Background of Internet+

在总结了国内外互联网+科普现状的基础上,从互联网9大思维的角度入手,建立科普传统模式的转变模型。从现有科普平台改进和新平台建设两个角度出发,探讨互联网+科普新型模式的实现路径。提出科普各级组织可通过优化各个科普平台的科普内容、建立多方合作的科普创作模式、制定科学的科普整体营销策略、构建完善的科普绩效评估体系等方式来提高"互联网+"思维下的科普效率,增加科普信息传播的广度和深度。

After summing up the status of the internet ＋ science popularization at home and abroad,the paper established a transition model of science popularization traditional pattern from the perspective of 9 thinking ways of internet. Then it discussed the path to achieve a new model of internet ＋ science popularization from two perspectives,improvement of the existing science popularization platforms and the new platforms construction. Science popularization organizations at all levels could optimize the content of the science popularization platforms,establish multiple cooperation model of popularization,make marketing strategy of popularization science,build perfect scientific performance evaluation system such as ways to improve the efficiency of science popularization and increase the breadth and depth of scientific information dissemination under the Internet ＋ thinking.