基于网络游记分析的文化旅游地元素性符号组成——以南京夫子庙秦淮风光带为例

The Elemental Symbols of Cultural Tourist Destinations: An Analysis of Online Travel Notes and A Case Study

通过对网络游记文本分析,探讨旅游者视角下南京夫子庙秦淮风光带的景观元素以及元素性符号构成。符号分为三大类:自然景观符号、人文景观符号和地方特色景观符号。自然景观符号为秦淮河与夜景,人文景观符号为夫子庙建筑群与文人墨客,地方特色景观符号为夫子庙小吃与秦淮灯会。对于旅游者而言,符号本身的功能价值不再为第一重要,符号的生命力体现在旅游者赋予的意义。文化旅游地形象设计与景观规划应考虑旅游者视角下旅游地的景观符号构成。

Based on the analysis of online travel notes, and from a tourist＇ s perspective, this paper discusses the landscape elements and elemental symbols of the Confucius Temple and Qinhuai River Scenic Belt in Nanjing. The symbols are divided into three categories： natural landscape symbols, cultural landscape symbols and location-specific landscape symbols, therefore, here the natural landscape symbols are the Qinhuai River and its night view, the cultural landscape symbols are the Confucius Temple buildings and ancient men of letters,and the location-specific landscape symbols are refreshments served around the Confucius Temple and the lantern festival celebrated along the Qinhuai River. Important is no longer the meaning of the symbol per se,but the symbol＇ s meanings added and interpreted by the tourists whose interpretation vitalizes the symbol.Undoubtedly, the image designing and landscape planning of cultural tourist destinations should take into account the composition of landscape symbols perceived from the perspective of tourists.