大学生社会责任感与绿色消费行为的相关性研究

Correlation Analysis Between Social Responsibility and Green Consumption of College Students

环境污染是关注度非常高的一个问题,绿色消费是过渡到低碳社会的重要途径,而大学生社会责任感影响其消费行为。本研究采用"大学生绿色消费行为调查问卷"和"大学生社会责任感量表"对200多名大学生进行调查,实证验证大学生社会责任感与大学生绿色消费行为的相关性,分析大学生社会责任感对绿色消费行为的影响,从而探讨大学生绿色消费行为习惯养成的手段和方法。

Environmental pollution is a problem of very high concern. Green consumption is an important way of transition to a low-carbon society, while college students＇ social responsibilities affect their consumption behavior. In this study, we adopt ＂the questionnaire about the green consumption＂ and ＂the scale of social responsibility sense＂ to interview more than 200 college students. With the collected data, we empirically prove the correlation between the social responsibility of college students and the green consumption of college students, and then analyze the impact of social responsibility on the green consumption. It is also expected to explore an important way to enhance the habit of green consumption of college students through this research.