新媒体技术在汽车动态化展示中的应用

APPLICATION OF NEW MEDIA TECHNOLOGY IN THE DYNAMIC DISPLAY OF AUTOMOBILE

传统的汽车设计展示只是简单的图片、文字和视频进行展示,这种既简单又单调的展示方式不能充分地展示出汽车的详细信息包括内部结构、外观、设计理念。随着信息技术的发展,新媒体技术应用在汽车设计展示上不仅可以突破传统展示方式的缺陷,而且提供了新的方式对汽车进行展示,这种方式具有动态化、互动性、直观体验的特点,可以呈现给观者丰富多彩的信息,激发其购买欲望。

Traditional auto design show is just of simple pictures, text and video display. This simple and monotonous display mode can not fully demonstrate the car detailed information including internal structure, appearance, design ideas. With the development of information technology, new media technology applied in automobile exhibition design can not only break through limitation of the traditional exhibition mode, but also provide a new way for cars on display. This way is characteristics of dynamic, interactive and intuitive experience, which can be presented to the viewer a variety of information to stimulate the desire to buy.