言语行为及礼貌原则下商务语言的语用分析——以房地产广告语为例

Pragmatic Analysis of Business Language From the Speech Acts and Politeness Principle——Taking Real Estate Advertisement as an Example

以言语行为理论及礼貌原则为理论框架,分析《广州日报》中42则房地产广告语言。通过分析,试图揭示房地产广告中的语用特征,并探究其原因,以便为房地产广告设计者提供一些语言技巧的启示,同时为商务工作者提高对语言表达的敏感度提供借鉴。

The paper analyzed 42 real estate advertisements in Guangzhou daily based on speech acts theory and politeness principle. The paper was tried to demonstrate the pragmatic features through analysis and explored the reasons,in order to give enlightenment of language skills and provide reference for business workers to improve the sensitivity of language expression.