摘要
依托网络信息新技术的智慧旅游，是社会生态环境的市场活动，具有公益属性、人文属性、安全属性和技术属性。这些属性相互制约，共同依存。在智慧旅游进程中，旅游公益事业的发展，旅游信息安全的保障，智慧旅游的技术进步，可以满足公众旅游活动中文化的需要，并促进社会文明的发展。通过移动终端，为游客提供优质的服务，通过虚拟现实等新技术和设备，为游客提供全新的体验，利用大数据的应用，通过旅游数据的积累和分析，可以建设良好的决策和营销系统。智慧旅游，促进了旅游服务、旅游管理和营销的发展，也为旅游文化建设和发展提供了良好的契机。
Smart tourism based on the new technology of network information, is a marketing activity of social ecological environment with the attributes of public welfare, humanities, security and technology. These attributes are interacting and co-existing. During the progress of smart travel, the development of tourist public welfare undertakings, the safeguard of tourist information security, and the technological improvement of smart travel can satisfy the cultural needs of public tourist activities and promote the social civilization. Quality services are supplied to tourists via mobile terminals, fresh experiences are secured by tourist through virtual technology and equipment, and an efficient decision and marketing system is established by applying mass data and accumulating and analyzing tourist data. Smart travel promotes the development of tourist services, management and marketing, as well as providing a good opportunity for the construction and development of tourist culture.
