后三聚氰胺时代中国奶粉国际竞争力提升战略研究

On International Competition Strategy for China's Milk Powder Industry after the Era of Melamine

2008年三聚氰胺事件爆发后,国产奶粉接二连三的事故频频,在这种情况下,国产奶粉,尤其是高端奶粉的市场被挤压,使得中国奶粉国际竞争力不断下降。因此,如何提升中国奶粉国际竞争力,是中国乳业面对的现实问题之一。为此,笔者比较了中国与发达国家奶业国际竞争力的差距及其影响因素,提出提升中国奶业竞争力的对策与建议,希望能对中国乳制品尤其是奶粉行业的发展提供一定的参考。

After the breakthrough of melamine event in 2008,incidents about domestic milk powder were frequently exposed.Hence,domestic milk powder market was squeezed,particularly the high-end milk powder,which impairs its international competitive strength.Under this circumstance,how to improve the international competitive strength of China＇s milk powder industry has been a real problem that China should face.Therefore,the author compared the distance between the competitive strengths of milk powder industry both in China and developed countries as well as its affecting factors,then put forward the countermeasures and suggestions for improving it,hoping to provide a reference for China＇s milk product industry especially milk powder industry.