4Zwick D., Knott J.D. Manufacturing Customers: The Database as New Means of Production [J]. Journal of Consumer Culture, 2009, (9).
5Stone M. Reflections on A Life in Database Marketing [J]. Journal of Database Marketing & Customer Strategy Management. 2012, (19).
6Chesbrough H. Open Innovation: The New Imperative for Creating and Profiting from Technology [M]. Boston: Harvard Business School Press,2003.
7Schau H. J., Mufiiz Jr., Arnould E.J. How Brand Community Practices Create Value [J]. Journal of Marketing, 2009, (73).
8Ramaswamy V.,Gouillart F. Building the Co-creative Enterprise[J]. Harvard Business Review,2010, (10).
9Stone M., Shaw R. Database Marketing for Competitive Advantage[J]. Long Range Planning, 1987, (20).
10O'Leary C., Rao S., Chad P. Improving Customer Relationship Management through Database/lnternet Marketing [J]. European Journal of Marketing,2004, (38).