摘要
基于电子商务发展的大环境,分析B2C电子商务模式下体育消费的发展现状与新变化,以及其发展的主要影响因素,并对进一步刺激体育消费行为提出了建议:进一步完善政策法规;构建网络营销体系;建设完善的社会诚信体系;建立完善的服务体系;转变消费者的消费观念。
The paper analyses the development and change of sports consumption behavior in the B2 Celectronic commerce model.With the research methods of literature study and logic analysis,the paper analyses the sports consumption behavior in the B2 Celectronic commerce model and the main influential factors of its development.The paper also proposes to improve laws and regulations,construct online market system,establish sound social credit system,establish sound service system and change the consumption concept of the consumers.
出处
《体育成人教育学刊》
2016年第2期35-37,共3页
Journal of Sports Adult Education
关键词
体育消费
电子商务
体育产业
消费行为
sports consumption
electronic commerce
sports industry
consumption behavior