基于大数据的电子商务库存与定价研究

Research on Electronic Commerce Inventory and Pricing Strategy Based on Big Data

从大数据的角度阐述电子商务面临的挑战和机遇,以及对电子商务库存与定价策略的影响.给出了大数据背景下电子商务的应用,即数据收集和分类、数据预处理、建立数据挖掘模型和商业分析与决策.总结了传统商业模式下的需求函数,并给出了双渠道销售模式下需求函数的形式.

From the perspective of big data,this paper describes the challenges and opportunities faced by e- commerce,as well as the impact of electronic commerce inventory and pricing strategy. The application of electronic commerce in the background of big data is given,that is,data collection and classification,data preprocessing,data mining model,business analysis and decision making. The demand function of the traditional business model is summarized,and the form of demand function under the dual channel sales model is given.