“非遗”视野下的扬州文化创意产业发展模式探析

THE RESEARCH ON THE DEVELOPMENT MODE OF YANGZHOU CULTURAL AND CREATIVE INDUSTRIES IN PERSPECTIVE OF INTANGIBLE CULTURAL HERITAGE

文化创意是非物质文化遗产传承与发展的重要途径。非物质文化遗产为文化创意产业提供了文化财富和创意来源。扬州非物质文化资源丰富,本文基于非物质文化遗产的视角对扬州文化创意产业的资源和前景进行探究。分析其在文创产业中的创意价值,并归纳出扬州"非遗"文化产业化的途径。同时结合扬州文化创意产业中"非遗"的应用实例,指出两者结合中出现的问题并提出建议。

Cultural creativity is an important path of the inheritance and development of the intangible cultural heritage. The intangible cultural heritage provides the wealth of culture and the source of creativity for cultural and creative industries. Intangible cultural resource is rich in Yangzhou, so this paper is based on the perspective of intangible cultural heritage to make an exploration on the resource and prospect of Yangzhou cultural and creative industries. The paper analyzes the creative value in cultural and creative industries, and sums up the paths of cultural industrialization of Yangzhou intangible cultural heritage. According to the application instance on cultural and creative industries of intangible cultural heritage in Yangzhou, the paper points out the problems existing in the combination of the two and throws out some suggestions.