摘要
本文通过对色彩所具有的丰富情感及品牌包装的独特色彩个性分析,阐述了固有色与品牌包装设计的关联性及其个性色彩的选择,指明个性的色彩是品牌包装重要的视觉语言,并以大众审美体验作为认同的标准。
Through to individuality analysis of that the color has the rich emotion and the brand packaging unique color, this paper expounds the relationship between the solid color and brand packaging design, and the selection of personalized color indicates that the color of individual character is an important visual language of brand packaging, and takes the public aesthetic experience as the standard of acceptance.
出处
《设计》
2016年第9期122-123,共2页
Design
关键词
品牌包装
色彩个性
审美体验
Brand Packaging
Personality of Color
Aesthetic Experience
