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自然主义的生态观在食品包装设计中的运用 被引量:6

A STUDY ON THE APPLICATION OF NATURALISTIC ECOLOGICAL VIEWPOINT IN FOOD PACKAGE DESIGN
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摘要 随着自然资源的日益短缺,人们意识到当代包装设计理念导致的资源浪费,采取以自然为本的生态设计理念。包装设计,尤其是食品包装设计,不仅仅要考虑设计的美学价值,更要思考设计所体现的生态价值。本文从食品包装的造型结构自然化、材料生态化等方面进行阐述,分析食品包装设计在自然主义的生态观的趋势,探索如何在食品包装设计中恰当融入自然主义的生态观。 Considering the growing shortage of natural resources, people become aware of the vicious waste of resources resulting from modern packaging design concept. Hence, they turn to apply naturalistic ecological viewpoint in food package design. Package design, especially food package, should not only reflect aesthetic value, but the ecological value as well. This paper is written in the following perspectives: naturalization of models and structures and ecologicalization of package material in food package design. The author analyzes the changing tendency of applying naturalistic ecological viewpoint and tries to explore ef fective methods of infusing it into food package design.
作者 张思琦
出处 《设计》 2016年第9期124-125,共2页 Design
关键词 自然主义 生态观 食品包装设计 Naturalism Ecological viewpoint Food package design
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