网络预约出租车市场中的道德风险

Moral Hazards in Online Market of Taxi Booking

我国网络预约出租车行业在快速发展并为社会公众带来便利的同时,仍存在恶意竞争、随意定价、低质服务、安全隐患等方面的道德风险。网络预约出租车市场中道德风险产生的原因主要在于市场中的信息不对称、市场准入缺乏统一明确的规范、价格调节机制不合理、政府对网络预约出租车行业的管理和监督不力四个方面。我国政府有必要采取有效对策,预防和减少市场中的道德风险,在尊重市场规律的前提下,引导网络预约出租车行业的健康长远发展。

The industry of online taxi booking is developing rapidly and has brought convenience for public.However,there exist moral hazards such as malicious competition,unrestricted pricing,low quality services and security risks. It has been discovered that the causes mainly lie in four aspects,the information asymmetry in the market,the lack of unified and clear market access standards,the unjust price adjustment mechanism,as well as the ineffective government regulation and supervision. The government should take effective measures,so as to prevent and reduce the moral hazards in the market,and promote the healthy and longterm development of the industry of online taxi booking on the premise of respecting the market discipline.