试析日本文化软实力资源建设的特点与成效

An Analysis of Characteristics and Achievement of Japanese Building Cultural Soft Power Resources

日本作为第二次世界大战中对亚洲国家造成重大伤害的战败国,其不断加强文化软实力资源建设的目的之一,就是为了对内提振国民对民族文化的自信心,对外提升国家的正面形象,消除因历史问题造成的负面形象。日本在发掘文化软实力资源的理念方面,强调固本开源,注重发掘独特性文化资源;在文化软实力资源建设的举措上,注重与时俱进地完善相关政策法规及制度保障;在文化资源的权力转化方式上,注意因地制宜、有的放矢地采取以软性吸引方式,影响和改变其他行为体的观念和言行。从各类统计数据来看,日本通过文化软实力资源建设,对内对外都收到了成效。我们在借鉴其经验的同时,还应对其借助文化软实力资源建设曲解侵略历史的倾向提高警惕。

As a defeated power which had greatly harmed and hurt other East Asian countries in WWII, Japan has kept working on its national cultural soft power building - up, with the aim of enhancing Japanese confidence in their own ethnic culture at home, and improving its national image abroad in order to erase the negative effect caused by the historical issue. In terms of thoughts in cultural soft power building - up, Japan attaches great importance to the cultural tradition and tries hard to explore unique cultural resources. In terms of building the culture soft power resources, Japan makes great effort in building and improving relevant policies and regulations as institutional guarantees. In terms of the power transformation of its cultural resources, Japan attempts to influence others in ways varying with different countries and occasions, in a highly specific and soft manner. On the basis of various kinds of data, it is concluded that Japan has made some achievement in its cultural soft power building - up. It is necessary for us to take Japan＇ s practice as a reference, and meanwhile, to keep alert to its tendency of distorting the history of aggression in building its culture soft power resources.