公共图书馆全媒体阅读服务现状变迁与应对机制研究

Study on the Current Situation and Coping Mechanism of Public Library's Omnimedia Reading Service

全媒体传播载体凭借其强大的受众和极强的交互性为图书馆综合实力的提升带来了机遇与挑战。通过经典实例介绍,深入分析中国公共图书馆利用全媒体开展信息无障碍服务和阅读推广服务的现状,并指出全媒体应用在图书馆阅读服务中的不足之处,在此基础上从构建全媒体阅读服务链、整合文献信息资源、强化移动通讯媒体的应用三方面提出相关建议或措施,为公共图书馆在全媒体环境下开展信息资源建设,促进读者阅读服务,创建阅读社会提供具有理论指导性和实践操作性的全媒体阅读机制。

Omnimedia carrier, with its numerous audience and strong interactivity, has brought oppo^unities and challenges for the development of library＇s comprehensive strength. Through classic examples, this paper analyzed the current situation of China＇s public libraries in using omnimedia to carry out information barrier-free service and reading promotion service, and pointed out the deficiency of omnimedia utilization in library reading service. On that base, it accordingly put forward relevant suggestions and measures from three aspects including building the omnimedia reading service chain~ integrating literature information resource and strengthening the application of mobile media, which could provide the omnimedia reading mechanism with theoretical guidance and practical value for public libraries to carry out information resource construction, promote reading service and establish a reading society in the omnimedia environment.